Here is how to create or write a good press release that actually stands out. Here are 11 easy and super effective tips for this.
Writing a press release is an essential part of any marketing strategy. Press releases are
used to announce new products, services, events, and other newsworthy items. They’re
also used to promote existing products and services.
The process of writing a press release can feel quite intimidating, especially if it’s something you’ve never done before. But at the end of the day, your main goal is to get an editor or journalist interested enough in your company’s announcement that they’ll want to cover it.
To do this, you need to know how to write a press release that makes that job easier for them—and helps your audience understand what’s going on with your business. Here are some tips for making your next press release stand out from the pack.
11 Tips for Good Press Release:
Here are 11 super tips that you can use to make your Press Releases Stand Out.
Tip #1 Write about yourself first
A good press release should start with a clear statement of what the company does and
why people should care. It’s not enough to simply say “we make widgets“. You need to
explain why people should care about your product or service.
Tip #2 Skip the self-important language.
This is the big one. You’d be surprised how many people use the word “we” in their press releases. It’s not necessary, and it looks silly. You don’t need to say “we” in the first sentence, or in any of your sentences for that matter. Just talk about what you’re doing—don’t include every member of your team (unless you’re talking about an event).
And while we’re on this topic: don’t use the word “I“. And while we’re still on this topic: don’t use the word “my“.
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Tip #3 Be concise & clear.
The first thing you need to do is make sure that your press release is easy to read. The last thing you want is for people to skim through your work and miss important information because it was buried in the text.
A good press release should be concise, clear, and specific. For example, It’s not enough to just say “we sell widgets” You need to tell people what kind of widgets you sell, where you sell them, and why they’re worth buying.
To ensure that this doesn’t happen, keep these things in mind:
i) Use short sentences and paragraphs.
This will make it easier for readers to digest what they’re reading without getting overwhelmed by long blocks of text (and more importantly, will prevent them from getting bored!).
ii) Use bullet points when possible.
If not using bullet points is necessary for some reason (for example, if you’re trying to convey an especially complicated concept), then use semicolons instead of commas. By this readers can quickly get through each point without losing their train of thought while they digest one idea before moving on to another one.
Reading a few sentences full of commas would leave too much room between ideas which makes it hard for someone new (who knows nothing about an industry or subject matter being discussed).
Using this type of structure will make it easy to read for users and it will increase engagement with your press release.
Tip #4 Add Images & Infographics.
Adding images to your press release is one of the easiest ways to make it stand out. You
can add photos, infographics, charts, graphs, and other visual elements to help readers
understand what you’re trying to say.
Tip #5 Don’t Overuse Emojis.
If you use too many emojis, your press release will come off as juvenile and
unprofessional. Stick with simple text formatting and avoid using emoji characters
unless absolutely necessary.
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Tip #6 Include Relevant Keywords.
If you’re writing a press release, you’ll want to use keywords that will help search
engines find your article. This means using relevant terms that describe your products
or services. It is for SEO(Search Engine Optimisation).
Tip #7 Write for humans, not for search engines.
This is the most important thing to remember when writing a press release. Your goal is to convey information that people will find useful, not just to rank high in search results. Make sure you’re using keywords but don’t overdo it.
You want your content to be engaging and accessible for readers, not keyword-stuffed garbage that doesn’t make sense when read out loud (or even when read silently). Use keywords in the first paragraph or sentence of each paragraph so that your press releases show up in relevant searches on major news sites. But also keep them out of context so they still make sense as stand-alone statements.
Tip #8 Don’t be afraid to send follow-up emails.
a) Don’t be afraid to send follow-up emails.
If you’ve sent a press release and haven’t heard back from the editor, don’t be shy about sending a follow-up email. Editors are busy people and may not have had a chance to read your release yet.
However, if an editor does respond with “no interest,” it’s okay to resend your press release after a few weeks or months (depending on the subject matter). Just make sure that each time you send out another release, it has new information or updates that weren’t included with the initial one.
b) Don’t be pushy!
Be sure not to pester editors with multiple requests for coverage over short periods of time. It’s better to let them know that you’re available if they want more information or updates. Later down the line instead of hitting hard again and again with emails every day until they come to a decision about they need something else from you instead of what other writers might have offered up in their keys too. (You never have knowledge of who else may have been putting up like what is in ideas).
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Tip #9 Focus on Why, not on What.
You can’t expect your readers to care about the facts of your press release if you don’t give them a reason to care. Why? Because they are busy and they have other things on their minds that demand their attention. So, when deciding how to write your press releases, always focus on the why behind what you are doing instead of just listing out all of the details.
Why is important because it makes people feel something. If someone feels something about what you are saying or sharing with them then it becomes interesting for them and they will be more likely to pay attention or share it with others. They also might even buy whatever it is that you’re selling!
Tip #10 Use your core messages in all your content marketing.
When you’re crafting your press release, use the same core messages as you do in all of your marketing.
This is what I call “corporate branding” If your company’s mission is to help businesses grow, make sure that those words are in every piece of content you create. The more often you reinforce these points and ideas, the more likely it is that people will remember them. That means they’ll be able to remember what makes you unique and stand out from competitors!
Tip #11 Don’t get attached to your work.
Don’t get too attached to your work.
It’s easy to get caught up in the idea that you’ve written a masterpiece, or at least something really good. After all, this is an important document for your company and will be seen by thousands of people—you want to make sure it’s perfect! But there are two reasons why you shouldn’t get too attached:
- It will never be perfect (even if it seems like it).
- You’re going to have a new project next week anyway.
Writing up a good Press Release can be difficult!
Writing up a good Press Release can be difficult! The key is to include a lot of information that people need to know. Here are some tips:
- Make sure there is enough information in your Press Release so that the publication can write an article around your content, even if they don’t use all of it!
- Make sure you have contact details for yourself or someone from your company (e-mail address and phone number).
- If possible, also include social media links and any other relevant information about yourself or your business such as previous work experience or education background, etc…
This helps reporters find more about you online which makes them feel more confident about using the information in their articles because they will feel like they are covering someone who has credibility.
Here are some tips to help you get started:- Make sure it’s relevant to your business and the audience you’re targeting. Write in an informal tone that is friendly, not formal or stuffy Make the subject line catchy and compelling, but not misleading. Use the inverted pyramid style of writing.
A press release is a short, concise announcement that gives information to the media about an event or product launch. It’s often used to generate interest in your company, but can also be used to promote an event or just share newsworthy tidbits with the world.
You can use these tips:
1. Open with a statement that summarizes the event you’re promoting
2. Give some background on the event and why it’s important
3. Detail what’s going to be happening, including:
a) date and time of the event
b) location of the event
c) who is attending/speaking at the event
4. Include any pertinent information about tickets/registration, etc.
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We hope these tips have helped you to overcome writers’ block and write a really great press release. When it comes down to it, it’s all about making sure you choose your words carefully and tailor the message of your release to the intended audience.
The way we do this in our own work is by following one simple rule: if you wouldn’t want to read your press release, chances are no one else will either!